About Game :
To promote the various Ultrabook / Ultrabook Convertible products, we created a real time coin-dozer-esque game called "PUSH for Ultrabook." People can play this game online, and whoever can push the prize Ultrabook off stage can win that machine.
By powering the machine itself using Ultrabook, and displaying the machine as a prize, we were able to demonstrate its slick design and high performance in an entertaining way.
Users can participate in the game by signing into Facebook or Twitter. Then their names will be converted into 3D alphabet blocks and used to push the Ultrabook. Other users can also watch the game online in real time to see who will win the machine.
Interactions on the website such as pressing the Like button triggered real time projections onto the set, and kept the people in queue entertained while they wait for their turn.
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