20 years later, what kinds of cars will we be driving?
20 years later, what kind of motorized society will we be living in?
In just a few decades, the automatic driving technology will advance, and is said to lead to dramatic changes to cars as well as the motorized society. When that day comes, cars might become nothing more than a means of transportation.
In such an age, what can Toyota offer as "Fun to Drive"?
The task at hand was to present to the users Toyota's idea about automatic driving-led future of cars.

"TOYOTA FV2" is the future car that communicates intuitively, through mind and body.
This is a concept car that looks further ahead into the future, and reminds people of how fun it is to actually "drive" in a future world where automatic driving is the norm.
Beyond automatic driving, the driver can drive by simply shifting the weight of the body. This intuitive driving interface may even enable children to drive. The future car learns the driver's preferences and conditions, and offers an intuitive navigation that suggests routes and driving styles suited to the driver.
With a special team that saw the car through the entire process of production and development from concept to promotion, this never-before-seen concept car was created.
Toyota exhibited this concept car at motor shows all around the world, and presented to the world its vision for the future.

The presentations at motor shows were based on a dramatic story that unfolded in the setting of a near future.
The car body that can actually be driven moved according to the story, and the LED screens on the car body expressed the its reactions and emotions according to situations.
We also prepared simulators at the venues for people to enjoy the simulation of intuitive driving as well as participate in an online race that is part of the story.
Moreover, the smartphone app that offered a sneak-preview of the concept car driving experience featured not only a variety of race courses, but also customizable illuminations for the car body.
With this app, even users who were not physically at the venue could take part in the exhibition in real-time.

This concept car and its promotional activities attracted the enthusiastic attention of various media. Our success was particularly noted in social media, with users who experienced the intuitive driving in real-time generating a great buzz.
At the motor shows, 764,000 people experienced the exhibition, and 15,000 people participated via smartphone. Even now, countless people at motor shows around the world are experiencing what "Fun to Drive" means in a world where automatic driving is a matter-of-fact.