CASE STUDY VIDEO:
ABOUT:
This is a music video & promotion campaign for SOUR’s new song 'Life is Music.’ The song sings about the circle of life, and how it repeats itself like the beat of music. We took this concept, and came up with an idea to use the spinning CD disc as a Phenakistoscope. We created the entire animated music video using 189 spinning CDs. These CDs used in the video are sold on lifeismusic.jp as numbered limited edition art discs, so the fans can own a piece of the music video. The video was funded through the crowd funding sites GreenFunding & Kickstarter.>> VIEW THE WEBSITE
MUSIC VIDEO:
Phenakistoscope is invention from the early 19th century to create animation. We reincarnated this technique using modern day technology.
Each disc had a 17 frame animation to sync with the 105 BPM of the music.
Everything was shot in camera, and no CG were used.
The entire music video used 189 uniquely designed spinning CDs in total.
These one of a kind CDs used in the video, were individually viewable and sold on the website as limited edition art discs. The fans were able to own an authentic piece of the music video.
One of the disc used in the music video also became the official album design.