Tokyo Gas is the No.1 Gas supplier in Japan.

Not only supplying gas to household, Tokyo Gas also provides gas range, floor heating system and mist saunas.
Our goal was to raise awareness of those company’s products and also to refurbish its old brand image in an innovative way.

In order to achieve our goal, we created a classic ballet performance that represents three elements, “fire”’ “mist” and “heat,” by combining the physicality of classic ballet with technologies such as fog screen projection and motion captures.

As a result, the website had gained 710,000 Unique Users, 7,500 Likes, and 4,580,000 Page Views.